Activities / News
Will Direct-to-Consumer (DTC) Kill Traditional Retail? The Future of Shopping Unveiled
For decades, traditional retail has dominated the shopping landscape. Brands relied on department stores, supermarkets, and third-party retailers to reach consumers. But today, a major shift is occurring.
The Silent Salesperson: Packaging as a Garment for Your Product
Think of packaging as the clothing your product wears. It is the first thing customers see, and it speaks volumes before they even experience what is inside. Packaging is far more than just a container; it is a silent salesperson whispering promises of quality, convenience, and desirability.
Changing Skin - Innovative Business Strategies For The New Era
On 2 October 2024, Sunway Business School hosted an insightful panel discussion titled Changing Skin – Innovative Business Strategies for the New Era.
Reimagining Finance Education: Insights from LEGO® Serious Play® on Working Capital Management
Discover how FIN2014 Financial Management students transformed working capital concepts into hands-on learning with LEGO® Serious Play® (LSP). This engaging session combined creativity and experiential learning to redefine finance education.
The Resilience Partnership: A Collective Approach to Students’ Mental Health
According to the World Health Organization, one in seven adolescents experiences mental health issues such as anxiety and depression (WHO, 2024). As educators, we witness firsthand how these struggles affect students’ academic performance and their ability to cope with life’s demands. These…
Stand Out, Stay True: The 3 Cs of Unforgettable Branding
In today’s crowded marketplace, standing out isn’t easy. Whether you’re a budding entrepreneur testing new products or a well-established company adapting to evolving trends, the key to making your brand memorable lies in a clear and thoughtful positioning strategy.
Ï㽶ÊÓƵFeatures in Robocon Friendly Match
ABU Asia-Pacific Robot Contest (Robocon) was founded by the Asia-Pacific Broadcasting Union (ABU) in 2002 as an Asian-Oceanian college robot competition to promote friendship among young people with similar interests while advancing engineering and broadcasting technologies.
Learning Engineering through Eggs: An Engineering Workshop for Villa International High School, Maldives
The Egg Drop Challenge, organised for students from Villa International High School as part of their educational tour "Learning Beyond Walls," serves as an interactive and educational platform for the students to experience different aspects of engineering programmes.
Sunway Students Reach Quarter Finals at Robot Tempur 2024!
For some time, Sunway University’s Human-Machine Collaboration Research Centre (HUMAC-RC) has been sending undergraduate-led teams to National-level combat robotics competitions, organised independently by MyRobotz Enterprise since 2014.
Celebrating the Kampung Kira-Kira Community Project
The School of Mathematical Sciences is thrilled to introduce the full launch of the Kampung Kira-Kira Community Project!
Exploring Responsible Tourism: How Small Actions Make a Big Impact
In conjunction with World Tourism Day, let’s explore the concept of responsible tourism.
The Rise of Office Peacocking : Visibility as a Strategic Career Progression Tool
The professional landscape of today has evolved beyond the traditional pathways of a slow and steady rise to the top. Visibility at work has, in recent times, become a crucial component of career progression and professional success.