Activities / News
The Architecture of Attention: How Micro-Dramas and Social Media Design Reshape the Student Experience
Social media has moved from being a mere diversion to becoming the emotional, social, and informational hub of university life. Students scroll between lectures, engage in group chats while completing assignments, and consume snack sized content in the small breaks between tasks.
When Gold Makes Golds
There is a saying in the hospitality world: excellence inspires excellence. This year, that spirit was fully embodied in the extraordinary achievements of our young talents at the Culinaire Malaysia 2025 and Housekeeping Malaysia 2025 competitions. Under the dedicated coaching of Dr Riley Pham, our…
When Everyone Sees Your Post, but No One Buys: The Bystander Effect in Marketing
If you run a small business, this might sound familiar.
You post a product on Instagram or TikTok. The views go up. People watch your video till the end. Some even save it. But when you check your orders, nothing much happens.
Lazada’s Rise: A Success Story in E-Commerce
Lazada’s recent achievement of a positive EBITDA represents a significant milestone not only for the company itself but also for the broader e-commerce landscape in Southeast Asia.
Reimagining Architectural Education in Malaysia: Teaching Identity, Place, and Purpose
Architectural education in Malaysia today stands at a crossroads. On one hand, our universities are expected to produce graduates ready to take on global challenges—designers who can navigate international standards, cutting-edge technologies, and contemporary urban issues.
The Three Pillars of Game Craft: Gameplay, Art, and Narrative
How great games balance heart, vision, and story
Are You a Gigger in The Orange Economy?
Imagine calling your boss “client.” Forget the monotony of fluorescent lights, welcome to the orange economy — where creatives like you and me get to call the shots.
Making Waves in Maths Education: SWIM 2025
“The Future of Mathematics: Adapting to a Changing World” — with these words, Sunway University’s Dean of the School of Mathematical Sciences, Prof. Chee Kit Ho, opened this year’s Sunway Workshop for Instructors in Mathematics (SWIM).
AI in Action: Showcasing the Future of Business Analytics at Sunway
For all Bachelor of Business Analytics (Honours) final-year students, the Capstone Project represents the pinnacle of their academic journey, the “cherry on top.” It is their one chance to showcase and apply the knowledge and skills acquired over three years of study.
Exploring Student Participation and Engagement in University Extracurricular Activities
Nurturing interest and participation in university extracurricular activities (ECA) among students is fundamental to creating a dynamic and enriching educational experience for them.