Communication & Media Studies

Always Asking, Always Learning: Kai Tian鈥檚 Three Memorable Years at Sunway

By Tiong Kai Tian

Ms/Sir, is it okay if you can upload the slides? I鈥檇 like to read through and jot notes as you lecture.鈥 That was always her.

The Augmented Artist: How AI is Redefining Graphic Communication for the Next Generation

By Mr Lyon Laxman

The School of Communication and Media Studies exemplifies the rapid changes in higher education, particularly in teaching tools and methods. As a lecturer, I've witnessed the evolution from hand-drawn techniques to digital tools in the 1990s, and now to the impact of Generative AI.

From Broadcasters to Platforms: Governments Reclaiming the Regulatory Space

By Professor Bradley C Freeman, PhD.

 Over the past two decades, digital platforms positioned themselves as neutral intermediaries rather than publishers. Governments often treated them differently from legacy media institutions. That distinction is beginning to narrow.

The Architecture of Attention: How Micro-Dramas and Social Media Design Reshape the Student Experience

By Associate Professor Dr Catherine Lee Cheng Ean

Social media has moved from being a mere diversion to becoming the emotional, social, and informational hub of university life. Students scroll between lectures, engage in group chats while completing assignments, and consume snack sized content in the small breaks between tasks.

Keeping It Legit: What My PhD Revealed About Ads in Malaysia

By Dr Fahizah Shamsuddin

 When we think about advertising, most of us imagine catchy slogans, viral campaigns, and creative visuals that stay in our minds.

Are You a Gigger in The Orange Economy?

By Amina Syarfina Abu Bakar

 Imagine calling your boss 鈥渃lient.鈥 Forget the monotony of fluorescent lights, welcome to the orange economy 鈥 where creatives like you and me get to call the shots.

From Classroom to Community: Forging Caring Leaders through Planetary Health Action

By Lyon Laxman

From Classroom to Community: Forging Caring Leaders through Planetary Health Action 

Feedback Culture 2.0: Growth Hacks in 2025

By Mr. Srikumar Ramayan

Watching organisations and people evolve in 2025 keeps suggesting one idea: positive feedback is not a tool anymore, it has fully grown into a culture.

Game On: Digital Learning for 21st Century Skills in Malaysian Classrooms

By Associate Professor Dr Catherine Lee Cheng Ean

Over the past year, I鈥檝e had the privilege of leading a research project on the development of 21st-century skills in Malaysian children through digital game-based learning.

Media Relations in Malaysia鈥檚 Digital Age: Adapting to a Changing Landscape

By Dr. Yesuselvi Manickam

Media relations is a specialised public relations (PR) branch focused on building and maintaining a positive relationship between organisations and the media.

From 'I Can鈥檛' to AI Can

By Associate Professor Dr Zuhaili Akmal bin Ismail

Let鈥檚 be honest. The prevalent belief about creative students conducting research is that they lack the ability to do so. We're dreamers, not data-heads. Ideas over pie charts.

To Love or Not to Love 鈥 Oh Facebook!

By Associate Professor Dr Padma Pillai

 The current higher education landscape has been transformed by integrating digital technologies, which have introduced new opportunities for pedagogical interaction.