Dr Tiamiyu Tosin Ahmed

Dr Tiamiyu Tosin Ahmed

  • Senior Lecturer
  • Programme Leader - Bachelor of Science (Honours) in Business Studies
Department of Marketing Strategy & Innovation
  • Sunway Business School
SDGs Focus

Biography

Dr Tosin presently serves as a Senior Lecturer at the Sunway Business School. He has a varied professional background, having worked across diverse continents such as Africa, Asia, and Europe. His academic achievements include a Doctor of Business Administration with a specialization in Marketing from the Azman Hashim International Business School at the University of Technology Malaysia. Additionally, he earned a Master of Management from the International Islamic University Malaysia (IIUM). His certifications further validate his diverse expertise as a Certified Travelport Professional (TRAVELPORT Galileo), Certified Guest Service Professional, earned from the American Hotel & Lodging Educational Institute, Florida, USA, Certified HRDC Trainer, and a member of the Association for Consumer Research ACR.

Academic & Professional Qualifications

  • Doctor of Business Administration, University of Technology Malaysia (2020)
  • Master of Management, International Islamic University Malaysia (2016)

Research Interests

  • Consumer Behavior
  • Sharing Economy/Peer-to-Peer Model
  • Sustainable Tourism/Marketing
  • Ageing/Senior Consumer

Teaching Areas

  • Marketing
  • Brand Management
  • Marketing Research Methods - Conventional
  • Marketing Research Methods - ODL

Notable Publications

  1. Tiamiyu, T. (2026) Deliberately unsustainable tourism: a “no action, talk only” syndrome. International Hospitality Review, 1-7
  2. Idris, I., Tiamiyu, T. & Tan, T.H. (2026) Self-Service Menu Ordering Technology Adoption in Later Life: The Case of Young-old Age and Old-old Age Consumers. International Journal of Innovation Studies, 10(1), 94–105
  3. Tiamiyu, T. (2025) Discontinuance intentions of peer-to-peer accommodation: the role of fear and tainted memories of Nigerian Gen Z and Millennials. Journal of Hospitality and Tourism Insights, https://doi.org/10.1108/JHTI-01-2025-0069,
  4. Tiamiyu, T. (2024) Deliberate ignorance towards green tourism: the role of psychological detachment. Journal of Ecotourism, https://doi.org/10.1080/14724049.2024.2379320,
  5. Tiamiyu, T. (2024) Older the better: senior tourists’ curiosity towards the home-sharing platform. Consumer Behavior in Tourism and Hospitality, 19(1), 18-36
  6. Tiamiyu, T. (2023) “Plastic Waste Pollution in The Nigerian Tourism Sector - Who Is Responsible?”, Crowther, D and Quoquab, F. (Ed.) Socially Responsible Plastic (Developments in Corporate Governance and Responsibility, Vol. 19), Emerald Publishing Limited, Bingley, pp. 89-103.
  7. Tiamiyu, T., Quoquab, F., & Mohammad, J. (2022) Antecedents of Guest Booking Intention in the Home-Sharing Industry: Lessons Learned from Airbnb. International Journal of Hospitality & Tourism Administration,
  8. Tiamiyu, T., Quoquab, F., & Mohammad, J. (2022). Muslim tourists’ intention to book on Airbnb: The moderating role of gender. Journal of Islamic Marketing, 13(3), 608-627
  9. Tiamiyu, T., Quoquab, F., & Mohammad, J. (2020). Antecedents and Consequences of Tourists’ Attachment in Driving Guests’ Booking Intention: A Case of Airbnb, Malaysia. International Journal of Culture, Tourism, and Hospitality Research, 14(4), 525-544
  10. Tiamiyu, T., Quoquab, F., & Mohammad, J. (2020). To switch or not to switch… The role of tourists’ psychological engagement in Airbnb Malaysia. International Journal of Tourism Cities, 6(1), 175-196 

Achievements & Accolades

Grants

  • Electric Vehicle, so what? Understanding consumer’s decision postponement and resistance towards EV, Internal Grant Scheme, Sunway University. (GRTIN-ECR (02) 2024/2025)
  • Switching on Norms: How University Responsibility Drives Sustainable Intentions, Internal Grant Scheme, Sunway University. (GRTIN-ECR (02) 2026)

Professional Associations

  • Association for Consumer Research ACR